Shoot brilliantly, share instantly with Nikon’s all-new D3400 D-SLR


Nikon D3400 Body Only: £399.99
Nikon D3400 + 18-55mm AF-P NVR Kit: £469.99
Nikon D3400 + 18-55mm AF-P VR Kit: £489.99

Sales Start Date: 15th September 2016

London, UK, 17th August 2016: Nikon presents the D3400, the DX-format D-SLR that makes it spectacularly easy to shoot high-quality images and then share them instantly. The D3400 is Nikon’s first entry-level D-SLR to boast SnapBridge*, making it the perfect camera for those who want to step up from snapshots to photography, and who care about sharing their images on the go.


Nikon’s SnapBridge utilises Bluetooth® low energy (BLE) technology** to let the camera maintain a constant, low-power link with a smartphone or tablet. D3400 users can automatically sync photos as they shoot, from wherever they are. Pick up the smart device that’s paired with the camera and the photos will be there, ready to share: no fuss, no waiting. And these won’t be just any photos. Images are richly detailed thanks to the camera’s large 24.2 MP DX-format sensor, powerful EXPEED 4 processor, and NIKKOR lens. Users can revel in the freedom to achieve dazzling shots in low light, and create portraits with smooth background blur. Beyond photos, Nikon’s renowned D-Movie makes it simple to create cinematic-looking video footage. Even novice moviemakers can easily film with available light and make subjects stand out against beautiful background blur with a fast NIKKOR lens.


Simon Iddon, Head of Product Management at Nikon UK, says: “The D3400 is an exciting new addition to the already successful D3000 series. This small and fast D-SLR inherits superior technology from Nikon’s higher-end cameras whilst retaining the ease of use that Nikon’s entry-level range of cameras are known for. Alongside this, SnapBridge enables always-on connectivity allowing people to share high quality images in real time.”


Additional key features

The small D-SLR that keeps on shooting: capture up to 1200 shots on one charge*** thanks to the camera’s low-energy design and high-capacity battery.

Low-light excellence: ISO 100–25600, an increase of one step compared to the maximum ISO capability offered by the D3300.

Guide mode: for users that are new to D-SLR photography, Guide Mode demonstrates how to adjust the camera settings in order to capture great photos and movies.

The Nikon D-SLR advantage: exceptional speed, precision and handling thanks to the razor-sharp autofocus (AF) system and the bright optical viewfinder.

D-movie: records smooth Full HD video footage at frame rates up to 50p/60p.

Expandable system: compatible with the full range of NIKKOR DX-format lenses and easy-to-use Nikon Speedlights.

* As the D3400 does not support Wi-Fi, the following SnapBridge features are not available: remote photography with a smart device, still image transfer in original size, movie transfer.
** The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon and its Affiliates is under license.
*** Based on CIPA Standards, in single frame mode, when Bluetooth® is not in use.
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Nikon launches the first super-telephoto zooms to boast the new AF-P Stepping Motor


AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED: £299.99.
AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED VR: £349.99

Sales Start Date: 15th September 2016

London, UK, 17th August 2016: Nikon updates its portfolio of DX NIKKOR lenses with two lightweight super-telephoto zooms: the AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED VR and the AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED.

Fast, quiet, and precise, these lenses are a great way to explore the creative advantages of telephoto photography. Whether you’re shooting distant subjects, travel photos, or amateur wildlife images, the versatile 70-300mm focal range magnifies the action. An extra-low dispersion (ED) glass element in each lens delivers images with vivid colour, crisp detail, and perfectly rendered contrast. Both lenses feature Nikon’s new, superbly quiet AF-P Stepping Motor, which makes them ideal for shooting video as well as stills. The AF-P DX NIKKOR 70–300mm ED VR features Nikon’s Vibration Reduction technology for clear, blur-free images even when shooting at the far end of the telephoto range. And both lenses boast a serious size advantage: their compact build makes them comfortable to carry and ensures balanced handling when used together with Nikon’s smaller entry-level D-SLRs*.

Zara Livingston, Junior Product Manager for D-SLRs, Lenses and Accessories at Nikon UK, says: “The new 70-300mm AF-P NIKKOR lenses are great additions to the NIKKOR lens line-up and ideal for photographers looking to extend their reach. The streamlined design makes carrying them easy, and these are the first telephoto lenses to feature Nikon’s AF-P focus motor.”

Stepping Motor

Nikon’s Stepping Motor ensures smooth, fast autofocus. When zooming in to capture a photo, subjects come into focus quickly and easily. When shooting video footage, the motor allows you to smoothly shift focus from subject to subject with practically no drive noise, ensuring your movie isn’t ruined by the sound of the lens focusing.

Simplified control, lightweight build

Both of these super-telephoto lenses offer first-time users a more intuitive way to shoot. Users can switch between Auto Focus and Manual Focus using the camera menu**. With no switches on the lens barrel itself, there’s no chance of accidentally changing settings when the time comes to take the shot. These lenses let you pack light, too. The AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED weighs in at just 400 g, while the AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED VR weighs 415 g.

*This lens is compatible with D3000 series cameras from the D3300 onwards, D5000 series cameras from the D5200 onwards, and D7000 series cameras from the D7100 onwards. The D500 is also compatible. Please note that compatible cameras may require a firmware update.
**Only works with D3000 series cameras from the D3300 onwards, and with D5000 series cameras from the D5200 onwards. Compatible cameras may require a firmware update.
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Nikon-only Dealer Win Gold Service Award 2016 for the third year in a row

Grays of Westminster scores a hat trick by winning Gear of the Year Gold Service Award 2016 for the third year in a row


Photo by Tony Hurst

The highly regarded Gear of the Year Awards are hosted by Bauer’s market-leading photography titles Digital Photo and Practical Photography.

In May of this year, we asked our customers if they would like to vote for us in the Service Award Category – and vote for us they did!

We are therefore delighted to let you know that we won the prestigious Gear of the Year Gold Service Award for the third year in a row. We continue to offer what we believe is a service that is second-to-none and we have an exceptional staff of very able and talented people – the best in fact, because our customers deserve the very best in staff and service.

To all those who voted for us, thank you so much for your continued support.

To find out more about the full range of Nikon equipment and services that Grays of Westminster can offer you, a personal visit is highly recommended.

If this is impractical, alternatively please visit our informative website, www.graysofwestminster.co.uk

Indeed, a veritable Aladdin’s Cave of Nikon awaits you! Our Mail Order Department can be contacted by telephone 020 7828 4925 within the UK or +44 (0)20 7828 4925 from outside the UK, by email info@graysofwestminster.co.uk  or by fax 020 7976 5783.

Whatever option you choose, we look forward, as we have done over the past thirty years, of being of service to you.

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Grays of Westminster are seeking second hand Nikon

Grays of Westminster are seeking
Second Hand Nikon DSLR Bodies and Lenses


When considering upgrading your equipment for new Nikon, please note that now the Summer holidays are upon us Grays of Westminster are keen to re-stock shelves with fine second-hand items. It is an ideal opportunity to obtain the best part-exchange (or outright purchase) quotation.

For the month of August, in order to replenish stocks, the company will be offering higher than normal rates for your Nikon bodies and lenses. We are keen to buy fine examples of Nikon DSLRs (digital single-lens reflex) and full-frame lenses.

Please contact a member of sales staff for an evaluation on your equipment.

Receive a £20 Grays of Westminster
Gift Certificate when you subscribe to the
Nikon Owner magazine


As well as access to dozens of courses and workshops held throughout the year, a one year subscription to Nikon Owner also gives you a full 3-year warranty on all new equipment purchased from Grays of Westminster, as well as an 18-month warranty on second hand purchases.

The 60-page glossy magazine is produced with the keen amateur and professional photographer in mind and includes reviews on new equipment, technical articles, interviews with renowned photographers from around the world as well as how-to articles and anecdotes from Simon Stafford’s Technical Helpline.

With unlimited access to the Nikon Owner website you will receive an exclusive username and password to access the lively online forums, Simon Stafford’s Technical Helpline and all of the archived issues from the past 15 years downloadable in PDF format.

We run 6 active regional photographic groups including London, South East, South Coast, North East, North Midlands and the Cotswolds as well as many more in the pipeline. A one-year subscription is only £59.00 and includes all of the above benefits and more.

Speak to a member of staff today to subscribe and receive your £20 Grays of Westminster gift certificate.

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D5 & D500 at Grays of Westminster

Secure the new Nikon D5
or D500 at Grays of Westminster


We are able to offer a very limited supply of Nikon D5 and D500 bodies at the original price before the price increase affects stocks everywhere on 15th August. If you have been considering an upgrade and would like to take advantage of the lower price please contact us today to pre-order yours on 0207 828 4925 or email us at info@graysofwestminster.co.uk.

Very limited stocks will be priced as follows including VAT @20%:
Nikon D5 = £5199.00
Nikon D500 = £1729.00
Nikon D500 + AF-S 16-80mm f/2.8-4E VR DX = £2479.00
Nikon D500 + MB-D17 = £2058.00
These prices are subject to change on 15th August 2016.

Photographs from the Nikon World

Thank you to Simon Newman for sending in this rarity – not only a full rainbow but a double one at that over a poppy field!

Nikon D800 + AF-S 16-35mm f/4G VR: 16mm, 1/30", f/16 ISO100

Nikon D800 + AF-S 16-35mm f/4G VR: 16mm, 1/30″, f/16 ISO100



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