The legendary award-winning Grays of Westminster is a charming period shop, specialising exclusively in Nikon. It offers what is probably the widest range of new and second-hand Nikon in the world. It is situated in a quiet location in central London and offers a fast and reliable mail-order service on any Nikon item - available to all world-wide destinations. Tax free shopping to non-European Community residents is also available.
It’s that time of year again – Nikon’s summer savings are not to be missed! Save anywhere from £90 to £270 on selected bodies, lenses and kits from the 27th May 2022 until 18th July 2022.
STOCK IS LIMITED
Please bear in mind that stock is limited, so don’t wait to place your order! We update our website daily as deliveries come in, so if you have your eye on a Nikon body or lens don’t hesitate to contact us or order online to avoid missing out.
Visit our website to order today. Please note that if you place an order through our website and the item is not in stock we will supply it at the promotional price as soon as it becomes available.
We are delighted and honoured to be recognised by the readers of Amateur Photographer for what we constantly endeavour to achieve, a service that is second to none.
We feel very privileged to have been presented with this distinguished accolade, and receiving it for the sixth straight year in a row, as voted for by the public, makes it even more remarkable. But most satisfying of all is that our customers have acknowledged that we always try to look after them in every way possible, resolutely focusing on the best way to help them achieve their goals as photographers.
I would like to thank each member of our team; I am enormously proud of them. They always aim to provide our customers with consistently excellent, knowledgeable guidance, often with a dash of humour but always with discretion. I would also like to offer my personal thanks to all of our customers who voted for us.
Grays of Westminster is absolutely delighted to have been awarded Retailer of the Year in the Photography News Awards 2021. It has been a difficult twenty-three months and it fills me with great pride for our resilient and hardworking team who continue to deliver the finest personal service in the photographic industry. I would like to express my heartfelt thanks to everyone that voted for us, we are enormously grateful for all your support.
Professional f/2.8 super-telephoto lens with built-in teleconverter
The most extreme habitats. The biggest sporting events. Fast, tough, and reliable, this full-frame 400 mm super-telephoto lens with built-in teleconverter stops at nothing to get the shot. Every ounce of your experience, every detail of your planning—make it count.
Nikon’s renowned ergonomics give you every advantage out in the field. You can assign functions to the Fn buttons, the focus ring, the silent control ring—and the Fn ring. You can use the memory-set button to save focus distances.
The NIKKOR Z 400mm f/2.8 TC VR S is the first Z lens to adopt Nikon’s new Silky Swift Voice Coil Motor (VCM) focusing system with optical ABS encoder: autofocus is faster and quieter, with spot-on subject acquisition and tracking. It’s also the first Z lens to feature Nikon’s new Meso Amorphous Coat, which offers the highest anti-reflection performance in NIKKOR history. This new coating employs particles smaller than nano particles to confer remarkable control over ghosting and flare: clarity is pitch-perfect, even if shooting scenes with multiple direct light sources in the frame.
Sports. Wildlife. Nature. Built to capture extraordinary images in challenging situations, this formidable lens is ready for every move. AF performance is phenomenal, and in-lens Vibration Reduction gives you a 5.5-stop advantage. You get the same amazing image quality whether you’re shooting at 400 mm or with the teleconverter activated.
Extend your reach to 560 mm the instant you need it. A flick of a switch on the right side of the lens is all it takes to engage the teleconverter without changing shooting posture—or taking your eye away from the viewfinder.
Becky and Konstantin bring you the breaking news, as well as all the latest from the photographic industry this week.
Whether you want to know what the new MESO coating is, or are interested in last quarter’s CIPA numbers, watch or listen now on your favourite podcast platform.
The Nikon Z 9 has been the surprise we have all been waiting for
The Z 9 has, without a doubt, broken all of our records.
Not only has it gleaned the highest number of pre-orders that we’ve seen in a new release to date, but it’s possibly been one of the most talked about cameras on the internet since the announcement of its development back in March 2021.
Some of our most viewed YouTube videos have been on the subject of the teasers for the Z 9, and judging by the daily plethora of emails, telephone calls and social media comments it isn’t going to lose traction any time soon.
If you’re a Grays of Westminster customer you may have asked to register your interest for this body before you even knew it existed (yes, we already have people registering their interest for things that don’t exist yet). In fact, just the other day we had a gentlemen enter the store asking to see a Z 8, perhaps believing that we had a prototype hidden under one of our desks. He was very gracious when we explained that at the moment we had no idea of a Z 8 would indeed be released, or when, and said he’d be back in a few months to check, but to please register his interest in the meantime.
As a general rule those who place their names on a ‘register-my-interest’ list have about a 50% fall off rate when the product is actually announced. Either the specifications aren’t quite what they were looking for, or the price is too high (or low in some cases). The Z 9 broke yet another record for us by being the only camera which had an almost 100% take up rate from the pre-register list which might not surprise many of you, but certainly surprised us after 36 years of it being otherwise.
Those ‘I’m interested’ folk are normally then emailed on release day and invited to place their order. With the sheer quantity of people, however, this was no ordinary activity for us.
What happened on release day?
You may be interested to read that dealers are not actually sent information about the camera prior to release. The price, official images, unique product code and proposed delivery date – all those things needed to actually advertise a camera for sale – are given over at the same time as the product is released to the general public.
This has everything to do with information leaks and the caution of camera manufacturers, though it’s tough on the dealers. It certainly makes for an interesting release day at the best of times, but when it came to the Z 9 it was something else altogether. The staff worked from the crack of dawn until late at night both to get the Z 9 news out there and to contact our waiting list, all while phone calls came in non-stop, a cake turned up from Nikon and multiple people turned up in the shop wanting to see this new body for themselves. That would be no mean feat even if we had a 100-man team, but the handful of staff we do have dealt with the launch valiantly, and by the end of the following week we were well into triple digits on the number of Z 9’s that had been pre-ordered.
Gray Levett holds the surprise Z 9 cake on the doorstep of the shop
How do you organise the waiting list?
The waiting list is organised into three categories – 1) Has the person already paid for the item, and when? 2) Is the person a Nikon Owner subscriber? 3) Is the person an NPS member?
Of course our Nikon Owner subscribers come into two categories – standard, with the basic benefits, and those who are Gold, Platinum or Diamond subscribers who all have as an included benefit a priority on our waiting lists, as has been the case since the inauguration of the Gold subscription back in 2010.
Nikon then add their Nikon Professional Services registered users to that priority list as they also aim to get professional bodies into the hands of professionals who will use the camera for work as quickly as possible.
All of this information is passed along to the allocation team at Nikon (order numbers only for GDPR reasons) who then have the thankless task of trying to work out what bodies go where. The allocation team don’t tell us when or how many cameras we’re getting until the delivery is already in transit, but as Nikon in the Netherlands has been closed since Christmas Eve we won’t be hearing anything from them until after the 4th January now, provided they have something to tell us.
Update – 2nd February 2022
To be completely transparent with you we’ve received two deliveries so far of the Z 9. The first was on the 23rd December, single digits, and the second delivery was just last week, a similar quantity, which works out and one delivery per month thus far. We have high hopes that the allocations will snowball, and that at some point we’ll start seeing more and more come through for a couple of reasons.
The first is that we’ve been seeing interestingly high figures for deliveries coming out of Nikon USA. Our own YouTube videos are filled with comments from American Nikon Pro Service members saying that they received theirs in January, which honestly only adds to our own frustration as it is clear from the Triffid-like grapevine that other regions are experiencing similar issues to Europe. There were figures of 40,000 units being ordered from China alone, and other reports saying that the UK received 1000 units total (to cover 21 physical stores and 8 dealer websites) in December. But the good news about the USA receiving so many at the outset is that their pre-orders will be fulfilled quickly, and that means that hopefully, hopefully, the rest of the world will start seeing a bigger share of the pie sooner rather than later.
Also, based on serial numbers of the batches that are being sent out and according to an interesting thread on dpreview.com it looks like monthly production is on the higher end of the 3500-5000 p/m estimate.
Although this doesn’t necessarily give a clear picture of when you’ll receive your Z 9, at least it might indicate that we are receiving small deliveries and that we will get to you as soon as we physically can.
So, when will I receive my Z 9?
The simple answer is that we don’t exactly know yet. Have a few Z 9’s been seen out in the wild trickling through the ranks of a scant and lucky few? Yes. The cameras exist – just not enough of them to go around at the moment.
If you ordered a Z 9 on day one then we really, truly hope to get a camera into your hands as quickly as possible. It’s impossible to say whether that will be before the end of January, or whether it might be closer to February simply because we don’t know how many Nikon are going to be sending over the next several weeks. That isn’t a new practice – this has been the case certainly for the past few decades, but is merely magnified by the sheer demand for this item.
With supply chain issues that start all the way back in the manufacturing process to a shortage of shipping containers and HGV drivers, there are real-world issues with the general supply of things everywhere. In the UK that is compounded by new Brexit laws coming in January 2022.
But rest assured we are as desperate to get these into the hands of our clients as you are to receive yours. Our staff regularly work extra hours and through their lunch breaks, as well as weekends, to keep everything ticking along as smoothly as possible in an otherwise impossible situation.
Please be prepared to wait
Nobody wants to be told to be patient – we don’t like it either! But we would ask if you could please, politely, await your turn on the list. Unfortunately abusing our staff will not make the Z 9’s arrive any faster.
Don’t want to order right now? No problem.
If you’re happy to wait you can add yourself to the notification list here, and as soon as we have stock we’ll send you an email. This may be several months away but at least you’ll know when you can get your hands on one without having to wait!
Made it this far? Why not subscribe to our YouTube channel for the latest?
We upload videos at least twice a week, as well as hosting a weekly podcast with all the latest Nikon news and information from the photographic industry. Our Friday afternoon live stream is a place to interact with two of our technical staff for a whole hour on a photographic topic, as well as enjoying the company of other like-minded Nikon enthusiasts. So why not visit our YouTube channel and hit that subscribe button for the very latest updates?
