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The many shades of Gray: How has a small Nikon-only shop in a quiet London backstreet lasted a quarter of a Century, weathered recession and continued to win customer service awards year on year?
Gray Levett of Grays of Westminster shares secrets for prolonged success:
“Initially being exclusively Nikon wasn’t met with a lot of enthusiasm by many people in the trade, who thought I was insane and would be out of business in six months” people in the trade, who thought I was insane and would be out of business in six months. But although it’s had its share of blood, sweat and tears over the years, it was the best move I could have made.”
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