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Nikon UK, Thursday 28^th November 2013 – Nikon UK announces that from today (28^th November 2013) the highly anticipated Nikon Df digital SLR camera will be available to buy from selected retailers.

The first photographic outlet to kick off sales of the new camera was Grays of Westminster, the exclusively Nikon retailer, who sold the first Nikon Df camera in the UK to Mr. Michael Eleftheriades earlier today. Eager to add the new camera to his collection, Mr Eleftheriades placed his order as soon as the official announcement was made earlier this month.

Speaking about his purchase, Mr Eleftheriades said, “The Nikon Df is such a momentous camera; I’ve watched Nikon cameras evolve during my career as a photographer and it really is in a class of its own. I’m delighted to know that I am the first person to officially own it – I just can’t wait to put it to good use!”

He added, “I’ve been a customer of Grays of Westminster for many years. The attention to service for which Grays of Westminster is noted – unobtrusive but meticulous and delivered with warmth and style – is delightfully personal and very British. They also have the widest range of new and second-hand Nikon in the world; it is a real Aladdin’s cave.”

Dedicated to pure photography and with a retro design inspired by Nikon’s iconic 35mm SLR film cameras, the Nikon Df has been crafted for photographers who are as passionate about their camera as they are about their art. Equipped with the same FX-format image sensor as Nikon’s flagship D4, the new camera offers uncompromised performance in a durable, classic body.

Gray Levett of Grays of Westminster says: “The teaser trailers for the Nikon Df generated a huge amount of anticipation which in turn created a real demand from customers who appreciate the fusion of classic style and modern technology within this camera.”

For more information about the Nikon Df please visit www.nikon.co.uk