Keep the action in focus: Nikon introduce a super-thin
PD-ZOOM lens and portable super-telephoto lens
1 NIKKOR VR 70–300mm f/4.5–5.6 – £879.99
1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM – £249.99
Sales start date: 17th April 2014
London, UK, 13th March 2014 Nikon today introduces two new 1 NIKKOR zoom lenses: the powerful 1 NIKKOR VR 70–300mm f/4.5–5.6 super-telephoto and the versatile 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM. Offering precision and portability, both of these new CX-format lenses combine with Nikon 1 cameras to enable fast, spot-on shooting.
The outstandingly portable 1 NIKKOR VR 70–300mm f/4.5–5.6 lens allows Nikon 1 photographers to enjoy high-speed, handheld telephoto shooting. The perfect partner for the new Nikon 1 V3, this lens is a prime example of the Nikon 1 size and speed advantage over D-SLR cameras when it comes to using long lenses. Capable of bringing distant subjects close with remarkable precision, it’s ideal for shooting sports, wildlife and landscapes, or for dramatic close ups when shooting a movie.
The thin 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM lens is available for the first time in the Nikon 1 V3 kits. Perfect for everything from distant subjects to tight close-ups, this is a lens that frames the moment perfectly and zooms incredibly smoothly. As the first lens in the 1 NIKKOR line up to boast an automatic, electronically controlled lens cover as well as a retractable lens mechanism, it’s ready to shoot the instant you turn the camera on; and it retracts as soon as you power the camera off for superior portability.
Thuan Bui, Junior Product Manager for Nikon 1, at Nikon UK says: “These new lenses both add to the range and complement the Nikon 1 system, which is known for its speed and portability,. The new 10–30mm PD-ZOOM kit lens is a wonderfully portable, all-round performer that offers significantly higher image quality and instant start-up whilst the power-zoom drive is a serious bonus for movie shooters thanks to the smooth, fast transitions across the zoom range. For Nikon 1 shooters who want to explore telephoto photography without sacrificing portability, the 1 NIKKOR VR 70–300mm is an exciting new option. Paired with the new Nikon 1 V3, it’s remarkably lightweight build opens new doors for fast, handheld telephoto shooting”.
1 NIKKOR VR 70–300mm f/4.5–5.6: portable super-telephoto
The powerful new 1 NIKKOR VR 70–300mm f/4.5–5.6 lens takes portable, handheld telephoto shooting to a whole new level. Boasting a remarkably compact build, this precision long lens allows Nikon 1 shooters to capture super-telephoto images at high-speed and without using a tripod: paired with a Nikon 1 V-series camera like the new Nikon 1 V3, you have the ideal combination with which to capture distant action. With a focal range that’s equivalent to an impressive 189–810mm in 35mm format, this lens can easily cover fast action sports from afar, zoom in on wildlife, or bring out the details in distant vistas. Thanks to the compact design, shooting a super-telephoto lens handheld has never been more comfortable, and the retractable lens mechanism ensures easy portability between locations. In a first for 1 NIKKOR, this lens boasts a focus limit switch that lets you reduce focusing time when shooting within a specific distance range. Nikon’s Voice Coil Motor delivers fast, quiet autofocus, and the focus ring with M/A focus mode (autofocus with manual override) aids composition, letting you make quick and precise manual focus adjustments during autofocus operation. Available in black, the tough metallic exterior lends a touch of class and coordinates perfectly with the Nikon 1 camera body.
1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM: smooth zoom
The incredibly thin 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM joins the 1 NIKKOR line-up in place of the 1 NIKKOR VR 10-30mm f/3.5-5.6 lens. Super-small and remarkably lightweight, this new lens offers superb portability and instant shooting, delivering higher image quality and smoother zooming for stunning photos and movies. The broad 10-30mm zoom range (35 mm equivalent: 27–81 mm) offers the versatility to frame wide camera angles, or zoom out to capture distant subjects with ease. The electric power-drive zoom and power zoom ring enable swift, smooth zooming and intuitive operation, which is especially handy when filming or when you want to keep pace with the action. Equipped with a retractable lens mechanism and an electronic lens cover rather than a lens cap, this thin lens captures even the most unexpected photo or movie moments without delay. Turn the camera on and the cover opens while the lens extends: no need to loose precious milliseconds removing the lens cap. Turn the camera off and the lens instantly retracts, making it easy to slip the camera back into your bag with the lens still attached. Boasting a tough yet luxurious exterior, this stylish 1 NIKKOR lens is available in black.
Sharp and steady: superior image quality
Both of the new 1 NIKKOR zoom lenses feature the latest Nikon lens technology for superior image quality. The high-quality optical design of the 1 NIKKOR VR 70–300mm f/4.5–5.6 lens ensures sharp, high-contrast images throughout the aperture range: one Super ED (extra-low dispersion) glass element reduces chromatic aberration and Nano Crystal Coat greatly reduces ghosting and flare. The 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM lens boasts four aspherical lens elements and an ED glass element, which correct unwanted aberrations and distortions for images with superior resolution and contrast. Nikon’s Vibration Reduction (VR) system is incorporated in both lenses for clear, blur-free images throughout the zoom range, especially when shooting at slower shutter speeds.
1 NIKKOR range
1 NIKKOR lenses capture life with exceptional sharpness. Combined with the portability, power and speed of Nikon 1 cameras, the small size of 1 NIKKOR lenses truly sets the Nikon 1 system apart. Designed with active lifestyles in mind, the growing range covers a wide range of scenes, and each lens is optimized for movie recording. For photographers who want to use F-Mount NIKKOR lenses on their Nikon 1 camera, the dedicated FT1 Mount Adapter allows them to do just that.
TR-N100 detachable tripod mount: for the 1 NIKKOR VR 70–300mm lens. Ideal when you want to shoot long exposures or capture images in dark situations.
Lens cases: use the CL-N102 Lens Soft Case to protect the 1 NIKKOR VR 70–300mm lens from dust and scratches; and use the CL-N101 Lens Soft Case to protect the 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM lens.
HB-N110 Bayonet Hood: for the 1 NIKKOR VR 70–300mm lens. Reduces stray light and minimises flare, for images with better contrast and colour saturation.