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A Thank You from Grays of Westminster

"First of all, I have to say I am not normally a "letter writer", but felt it necessary to put fingertips to keyboard to convey my thanks to you at your wonderful shop.

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Blog

Nikon Lens: AF-S NIKKOR 35mm f/1.4G: Primetime Reporter

Posted on September 17, 2010 by Grays of Westminster

 

RRP: £1699.99 / €2013
Sales start date: 19th November 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography. The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.

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