London, UK, 15 August 2011 – Less than a year after its launch, Nikon’s inspiring DX-format SLR, the D7000, has won the category of ‘European Advanced SLR Camera of the Year 2011-2012 at the EISA (European Imaging and Sound Association) awards. This follows up on the success of the same camera at the TIPA (Technical Image Press Association) awards, where it won ‘Best D-SLR Advanced’ and the red dot product design awards where it won a ‘red dot seal of approval’.
Jordi Brinkman, Product Manager for Nikon Europe, says: “We are really proud to add the EISA award to the accolades already given to the D7000. For our advanced D-SLR users, we always strive to offer cutting-edge technology that will appeal to passionate photographers looking for the next step in creativity.”
Brinkman continued “That a mid-range D-SLR has won the Advanced category is testament to the fact that we’ve put more high-performance features into the D7000 than you might expect, considering its price point. From its new 16.2 megapixel CMOS image sensor, AF system and metering sensor, to the much more compact, magnesium alloy body, we have had very positive feedback on the features and the massive benefits in ease-of-use and creativity that these bring to the photographer.”
Each year, the European Imaging and Sound Association (EISA) nominate the best equipment from different categories of audiovisual products released in Europe during the preceding 12 months. It recognises those products that will be appreciated by an enthusiast and professional audience who want high quality and creative features. The awards are chosen by panels representing over 50 prominent photo, video, audio, home theatre and mobile electronics magazines from up to 20 European countries.
European Advanced SLR Camera of the Year 2011-2012: the NIKON D7000
The EISA judges said: “At the head of Nikon’s semi-professional line of cameras, the D7000 is packed with the high-end features it inherited from the company’s D300 and D300S models. The solid body offers high-speed autofocus, a bright 3-inch LCD, dust control, dual SDXC card slots and Full HD Video. An exceptionally good noise-control system means the 16.2-million-pixel-sensor can be used at ISO 3200 and still produce high quality, clean images – even at ISO 12800 noise is not much of an issue. This is a camera that can give amateur photographers professional-looking images.”